A phygital product & industrial designer. My practice spans bits and atoms to craft products, technology and futures.
Introduction
My practice spans both the physical and digital — what I call the phygital. From AI-powered exploration devices to financial super-apps to Italy's #1 kids toy. My work lives between bits and atoms — designing products, artefacts, futures, apps, ventures, and brands.
I collaborate with founders and teams building platforms and experiences that are playful, ambitious, and a little less boring. Currently Partner & Design Lead at FINH.CC, co-founder of AstroSafe. Teaching at Central Saint Martins.
Making something unexpected.
Process
I work end-to-end, from research and prototyping to launch — blending imagination with strategy to create products that are useful, curious, and just a little magical.
Held together with just enough magic dust (and the occasional hot glue), I'm adaptable — my process flexes across companies and projects, big and small.
From working hands-on as an individual contributor to collaborating within and leading multidisciplinary teams, I love making the new and the unexpected — exploring ideas, shaping them, and delivering projects from concept to reality.
Awards & Exhibitions
Services
Physical
- Industrial Design
- Hardware & Connected Devices
- Prototyping & Model Making
- Packaging & CMF
- Design for Manufacture
- User Experience & Insight
- Research & Futures Forecasting
Digital & Interaction
- AI & Generative Interfaces
- Strategy
- UX / UI Product Design
- Web Design
- Design Systems
- Branding & Direction
- Design Management
- 0-to-1 Product & Venture Launch
- Growth Hacking & SEO
Side Quests
- Judo Blackbelt
- Aspired Zoologist
- Collector of Small Objects
- Occasional Handyman
- Walk on Hands
- Sandwich Lover
- 3D Printing Therapist
Connect
Let's talk — I love meeting people who build, tinker, and dream out loud.
Whether it's a new product, prototype, or venture — I'd love to hear about it.
Let's make something together ☕Working Globally
London, United Kingdom
New York, United States
San Francisco, United States