A phygital product & industrial designer. My practice spans bits and atoms to craft products, technology and futures.
Introduction
My practice spans both the physical and digital — what I call the phygital.
From AI-powered exploration devices to financial super-apps to Italy’s #1 kids toy.
My work lives between bits and atoms - designing products, artefacts, futures, apps, ventures, and brands.
I collaborate with founders, studios, and enterprises to build platforms and experiences that are playful, ambitious, and a little less boring.
I thrive in curious teams - humans and machines alike - bringing design, craft, and vision to projects that push new boundaries.
Currently, Partner & Design Lead at FINH.CC, an award-winning product studio on a mission to make life a little more magical.
Co-founder of AstroSafe, a browser for curious kids, creating safer learning environments. And re-building the create ai playground of DIY.ORG.
Occasionally, I teach and mentor at Central Saint Martins, on the BA Product Design course.
Making something unexpected
Process
I work end-to-end, from research and prototyping to launch - blending imagination with strategy to create products that are useful, curious, and just a little magical.
Held together with just enough magic dust (and the occasional hot glue), I’m adaptable - my process flexes across companies and projects, big and small.
From working hands-on as an individual contributor to collaborating within and leading multidisciplinary teams, I love making the new and the unexpected - exploring ideas, shaping them, and delivering projects from concept to reality.
Services
Physical
Industrial Design
Hardware & Connected Devices
Prototyping & Model Making
Packaging & CMF
Design for Manufacture
User Experience & Insight
Research & Futures Forecasting
Digital & Interaction
AI & Generative Interfaces
Strategy
UX / UI Product Design
Web Design
Design Systems
Branding & Direction
Design Management
0-to-1 Product & Venture Launch
Growth Hacking & SEO
Side Quests
Judo Blackbelt
Aspired Zoologist
Collector of Small Objects
Occasional Handyman
Walk on Hands
Sandwich Lover
3D Printing Therapist
Connect
Let’s talk — I love meeting people who build, tinker, and dream out loud.
Whether it’s a new product, prototype, or venture — I’d love to hear about it.
Let’s make something together ☕️
