V&AI
Designing the museum collection of tomorrow.
The V&Ai reimagines the museum as a place where children don't just explore collections, but help shape them. Created for the Young V&A, the experience transforms the museum's archive into a creative partner, inviting visitors to combine centuries of art, design and storytelling with their own imagination to create entirely new objects, stories and myths.
Designed as a shared creative space, children gather around the installation to explore, experiment and create together, watching their ideas evolve in real time. AI stays quietly in the background, supporting rather than leading, making the technology feel playful, social and hands-on.
Every creation is printed as a personal keepsake and added to the evolving V&Ai Collection with its own image, name and myth, ensuring no two visits and no two objects are ever the same.
V&AI
Designing the museum collection of tomorrow.
THE CHALLENGE
The V&Ai reimagines the museum as a place where children don't just explore collections, but help shape them. Created for the Young V&A, the experience transforms the museum's archive into a creative partner, inviting visitors to combine centuries of art, design and storytelling with their own imagination to create entirely new objects, stories and myths. Designed as a shared creative space, children gather around the installation to explore, experiment and create together, watching their ideas evolve in real time. AI stays quietly in the background, supporting rather than leading, making the technology feel playful, social and hands-on.
THE OUTCOME
Every creation is printed as a personal keepsake and added to the evolving V&Ai Collection with its own image, name and myth, ensuring no two visits and no two objects are ever the same.
- Client
- Young V&A
- Agency
- FINH