Design Ideation
Design Processes
The generation of creative ideas and concepts to address design challenges and inspire innovative solutions. Design ideation involves brainstorming, sketching, and collaborative activities to generate a wide range of concepts that can be evaluated, refined, and selected for further development based on their potential impact and feasibility.
In practice
The process of generating and developing creative ideas for a design solution. Design ideation occurs in the early stages of a project, encouraging diverse thinking. Its importance lies in stimulating creativity, exploring multiple concepts, and laying the groundwork for innovative and effective design solutions. Design ideation contributes to the richness and diversity of ideas that can be further refined and developed in the subsequent stages of the design process.
Questions
What is Design Ideation?
Design ideation is the deliberate generation of ideas, usually in quantity and usually before any judgement is applied.
Why do you use Design Ideation?
Judging while generating kills the odd ideas first, and the odd ideas are where the interesting ones hide.
How do you use/apply Design Ideation?
Separate generating from choosing in time. Set a target number, work fast and rough, and keep everything visible until the session ends.
When do you use Design Ideation?
At the start of a phase, and whenever the team has converged too early.
Who uses Design Ideation?
Designers, often with engineers and stakeholders in the room.
