Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.

Noones

2022

The Bitcoin Super App

2023

Client
Sector
Role
Team
Outcome

Fin-Tech, Crypto, P2P, Gamification

Project & Product Lead

Mobile & Web-App, UX/UI, Branding

We designed and developed a unique peer-2-peer marketplace for UAE-based Noones, an app designed to unlock the vast pockets of liquidity and wealth trapped within underbanked communities across the Global South.

From M-PESA, to gift cards, to bank transfer. Noones is the Swiss army knife of payments. Allowing anyone, anywhere in the world to connect, transact, and exchange value via 300+ payment methods that use Bitcoin as their clearing layer.

We created and 0-1 and 1-1000 mobile app, web-app, website, brand and go-to-market strategy with a taskforce of 11x designers and full-stack developers from FINH HQ. The design process took us deep into the heart of the streets, where we strived to capture the nuances of true peer-2-peer trading dynamics amongst the youth of the Global South.

An iterative and fast paced process that allowed us to break down an inherently complex trading mechanic into a simple, joyful and playful experience.

Thanks to the huge team of collaborators and creatives including Filippo Yacob, Homan Cheung and more.

Read More

Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.
We developed an identity focused on Noones beachhead market, the youth of Nigeria, that blends aspects of 8-Bit gaming, Afro-futurism, and the vibrant colours of Nigeria’s own national identity.

The name Noones or No ones, pronounced how-ever you wish, was deliberately picked to imbue the app with a declarative, rebellious tone the underdog youth of Nigeria could rally behind, giving them a sense of belonging within a grass-roots movement.
Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones Alexis BardiniNoones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.
Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.
The app was designed and built by a taskforce of 11x designers and full-stack developers from FINH HQ. The design process took us deep into the heart of the streets, where we strived to capture the nuances of true peer-2-peer trading dynamics amongst the youth of the Global South.

An iterative and fast paced process that allowed us to break down an inherently complex trading mechanic into a simple, joyful and playful experience, something FINH is known for.
Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.
Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.
We worked with the Noones leadership team to strategise, staff and implement a “boots on the ground” growth campaign, mobilising an army of youth ambassadors across African cities that have now allowed Noones to grow at neck-breaking pace, with over $120M+ in monthly volumes, 50,000+ daily trades, and close to 8 Million daily active users.
Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.Noones App - Alexis Bardini

Building a Bitcoin super app and peer-to-peer marketplace. Used by millions across for the Global South.
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