ED (Experience Design)
Acronyms and Abbreviations
Encompasses the design of experiences across various touchpoints, including digital and physical interactions. Experience design aims to create meaningful and memorable user experiences.
In practice
Throughout the design process, with a focus on the overall user journey, experience designers and UX professionals shape user interactions across various touchpoints by creating cohesive and delightful experiences that span digital and physical realms. The aim is to provide meaningful and memorable interactions that align with brand values and user expectations.
Questions
What is ED (Experience Design)?
Experience design is the design of the whole of someone's encounter with a product or service, across every channel and over time.
Why do you use ED (Experience Design)?
People remember the experience, not the interface. A good screen inside a bad process still leaves them frustrated.
How do you use/apply ED (Experience Design)?
Map the whole journey, design the joins as carefully as the touchpoints, and treat time and memory as materials.
When do you use ED (Experience Design)?
Whenever the thing being designed spans more than one moment or channel.
Who uses ED (Experience Design)?
Experience and service designers, working across product, brand and operations.
