Persona Development

Involves creating fictional characters representing different user types to inform design decisions. Persona development is typically conducted in the early stages of product development to create user-centered designs. Its importance lies in providing a human-centered focus, helping designers empathize with and understand the diverse needs of their target audience, and guiding design decisions that align with the preferences and behaviors of specific user personas.

What is Persona Development

Creating detailed fictional characters that represent different user types, aiding in understanding and designing for specific target audiences. Personas encapsulate demographic information, behaviors, and goals, helping design teams empathize with and cater to the needs of distinct user segments throughout the design process.