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Rysk brand identity for a DeFi protocol, by Alexis Bardini and FINH

Rysk

Uncorrelated returns. Pure financial engineering

Uncorrelated returns in all market conditions. Pure financial engineering.

Rysk brand film opening

Rysk is a DeFi protocol that uses Delta Neutral trading strategies to produce uncorrelated returns in all market conditions. Pure financial engineering. FINH developed a fresh Brand Identity, a UX & UI design system, and a unique go to market strategy.

Rysk brand frame animating, chaos brought into structure
The Rysk wordmark in its four brand treatments, black, white and halftone
Rysk brand geometry: wireframe forms on a pale grid
Rysk colour palette: black, off-white and cyan
Rysk typography: Parabole for display, DM Mono for text
Rysk moodboard: halftone portraits, grids and 'the only free lunch'

Underpinning the Identity and visual language is the concept of “Chaos by Structure”. Rysk uses pure financial engineering to bring predictable outcomes with transparent risk profiles. If you can see the matrix you can conquer it. If you can build the grid you can bend it. If you master the rules you can break them.

Rysk grid system studies in fine line work
Halftone dollar-bill engraving stretched across the Rysk grid
Rysk collage: halftone portraits cut into the grid

We used Ascii in order to create an additional layer of visual elements that could co-exist within our grid system, bringing a sense of automation, computation, and numeration to the assets created, from patterns to motion graphics to illustrations.

Rysk ASCII layer animating within the grid system
Rysk ASCII studies: type dissolving into pattern
Rysk interface moving through a Delta Neutral vault

FINH designed and prototyped an elegant UX and UI kit that brings a uniquely quiet and clean aesthetic to the experience of taking part in DeFi, for both mobile and web. Something simple and easy to navigate.

Rysk mobile app: wallet, product and account screens
Rysk web app: the Ethereum vault dashboard
Rysk performance chart in the product UI
Rysk product screens: positions, balances and vault detail
Rysk vault cards: APR, deposits and asset detail
Rysk asset list and vault screens across mobile
Rysk explainer: Delta Neutral Returns illustrated in the UI
Rysk UI kit: buttons, inputs, toggles and sliders

Tying the entire Brand guideline and system together is a set of multimedia templates to help Rysk with digital marketing across a variety of channels, communicating their product in style.

Rysk multimedia marketing template in motion
Rysk social profile cards: crypto uncorrelated returns
Rysk social templates in the halftone brand style

For merch design we picked a set items that better reflected the positioning and messaging behind the brand. From a “taste the delta” lunch-box, as a nod to the “home-cooked options”, to a branded Pizza box for a future Rysky Pizza service that delivers around the world to customers that deposit.

Rysk motion still: human beings will always betray you, you can only trust the numbers
Rysk stickers and printed collateral on a dark grid
Rysk business cards and envelope
Rysk 'taste the delta' branded lunch box
Rysk branded t-shirt in off-white
Noones app wallet screen in pixel-art green, Bitcoin super app by Alexis Bardini
AstroSafe — safe browser for curious kids ages 4 to 10