Content Strategy
Design Processes
Planning and managing content creation and delivery.
In practice
In the planning and creation of digital content, content strategy involves the development and execution of a structured plan for creating, managing, and distributing content. It encompasses defining goals, target audience, messaging, and the overall approach to content creation to ensure that content aligns with business objectives, resonates with the intended audience, and contributes to a cohesive and effective user experience.
Questions
What is Content Strategy?
Content strategy is the planning of what content a product needs, who writes it, how it is structured and how it stays current.
Why do you use Content Strategy?
Content is usually the thing people actually came for, and it is usually the thing left until last. Planning it changes the interface around it.
How do you use/apply Content Strategy?
Audit what exists, model the content types and their relationships, assign ownership, and set a review cycle so it does not rot.
When do you use Content Strategy?
Before the interface is designed, because the shape of the content determines the shape of the page.
Who uses Content Strategy?
Content strategists and designers, with the teams who will have to keep writing it.
