Style Guide
Design Processes
Document detailing design guidelines and standards.
In practice
In design and branding, a style guide is a comprehensive document outlining visual and design standards, including color palettes, typography, imagery, and other visual elements. It serves as a reference for maintaining a consistent and cohesive brand identity across various touchpoints, ensuring that design elements align with brand values and resonate with the target audience.
Questions
What is Style Guide?
A style guide documents the visual and verbal rules of a brand or product: type, colour, imagery, logo use and tone of voice.
Why do you use Style Guide?
It lets people who were not in the room produce work that still looks and sounds like it belongs.
How do you use/apply Style Guide?
Show the rules applied rather than described, include the wrong way alongside the right way, and keep it somewhere people will actually open.
When do you use Style Guide?
Once more than one person or agency is producing work under the same name.
Who uses Style Guide?
Brand and design teams, used by everyone who makes anything.
