Fireblocks
A global rebrand for digital asset infrastructure
Brand identity, web and digital design for Fireblocks' global rebrand.
Years of growth had made Fireblocks one of the most trusted names in digital asset infrastructure. It had also left the brand in pieces: an expanding product portfolio, a global presence, and an identity that meant something slightly different in every channel. They came to us to pull it back together and get it ready for what comes next.
The idea at the centre is 'Built on Fireblocks'. The company as the foundation everything else stands on. We took the new triangle and built a modular grid underneath the whole identity, and from there shapes expand, connect and evolve to stand for the customers, products and ecosystem on the platform. One visual language, making one point.
That became a full brand and digital system. Typography, web, marketing, product, global campaigns, all on the same foundations, so the thing scales with Fireblocks and with the businesses built on it.
Then Spark 2025. We took the identity into the world: large-scale out-of-home, event environments, merchandise, keynotes, social and partner communications. New York, London, Singapore. One presence across Fireblocks, its customers and its partners.
Brand identity, web and digital design for Fireblocks' global rebrand.
THE CHALLENGE
Fireblocks had grown into one of the most trusted names in digital asset infrastructure, but years of fast growth, new products and new markets had left the brand saying different things in different places. The problem: one company, many voices. They needed an identity that told a single story at global scale. The idea is "Built on Fireblocks": the company as the foundation the ecosystem stands on. The new triangle became a modular grid under the whole identity, from which shapes expand and connect to stand for the customers and products built on the platform.
THE OUTCOME
I drove the project within the FINH team, working alongside our designers and the talented Fireblocks team to take it into a full brand and digital system, from typography to web, product and campaigns. It was unveiled at Spark 2025 with out-of-home, events and merchandise from New York and London to Singapore.
- Client
- Fireblocks
- Year
- 2025
- Sector
- Fin-Tech
- Agency
- FINH
- Type
- Digital
- Role
- Lead
- Outcome
- Brand identity, Web, Digital design system, Campaign