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Fireblocks brand identity applied across web and product, by Alexis Bardini and FINH

FIREBLOCKS

A global rebrand for digital asset infrastructure

Brand identity, web and digital design for Fireblocks' global rebrand.

Fireblocks rebrand opening title sequence

Years of growth had made Fireblocks one of the most trusted names in digital asset infrastructure. It had also left the brand in pieces: an expanding product portfolio, a global presence, and an identity that meant something slightly different in every channel. They came to us to pull it back together and get it ready for what comes next.

Fireblocks brand film
Fireblocks website on a laptop: infrastructure that powers possibility
The Fireblocks triangle mark building out of its modular parts

The idea at the centre is 'Built on Fireblocks'. The company as the foundation everything else stands on. We took the new triangle and built a modular grid underneath the whole identity, and from there shapes expand, connect and evolve to stand for the customers, products and ecosystem on the platform. One visual language, making one point.

Fireblocks brand system animating across the grid
The Fireblocks logo animating into place
Fireblocks logo and wordmark across the new brand colourways
Fireblocks brand pattern in motion
The Fireblocks modular grid: triangles expanding into the brand's shapes
Fireblocks typeface specimen and the constructed triangle mark
Fireblocks graphic system moving through its layouts
Fireblocks brand headlines: protect your stablecoin, trusted for security
Fireblocks motion language applied across the brand system

That became a full brand and digital system. Typography, web, marketing, product, global campaigns, all on the same foundations, so the thing scales with Fireblocks and with the businesses built on it.

Fireblocks marketing site: powering the digital asset economy
Fireblocks product cards animating in the digital system
Fireblocks card set moving through the layout system
The Fireblocks icon set animating
Fireblocks product UI: treasury dashboard and component library
Fireblocks web and marketing components in motion
Fireblocks card templates animating for campaign use

Then Spark 2025. We took the identity into the world: large-scale out-of-home, event environments, merchandise, keynotes, social and partner communications. New York, London, Singapore. One presence across Fireblocks, its customers and its partners.

Fireblocks identity in motion at Spark 2025
Fireblocks keynote at Spark 2025: State of Stablecoin on the main stage
Fireblocks campaign posters: launch faster, move safer, scale bigger
Fireblocks event environment: Enabling Future Connections fireside chat
Fireblocks app on a phone beside out-of-home advertising in New York
Fireblocks event pass and branded tote bag
Fireblocks billboard: powering global stablecoin payments
Fireblocks event entrance with branded balloon installation
Fireblocks branded cap and matchbox merchandise
Noones app wallet screen in pixel-art green, Bitcoin super app by Alexis Bardini
AstroSafe — safe browser for curious kids ages 4 to 10