Hercle

Hercle closed a $60M round and needed a brand to match it. The mandate was blunt: make the company look the size of its ambition, and the part it now plays in global finance.

So we built a design system on quiet confidence. Early Italian futurism for the geometry, Olivetti for the restraint. The result reads as institutional without reading as dull: calm, assured, and recognisably Italian in the way it thinks about modernity.

That ethos became a complete digital guideline and UI kit, so the product carries the same clarity and structure as the brand around it. Every component was drawn to scale across platforms and geographies without losing its manners.

Then out into the world. Out-of-home collateral built to hold presence without shouting, made to sit naturally in airports, financial districts and conference halls, the places where institutional finance and technology actually meet.

And finally a merchandise collection for Hercle's institutional users: pieces that fit their lives and the brand's Italian lineage. Functional, understated, purposeful, in the spirit of refined utility that defined an era of Italian technology.