
A magical jukebox of stories from your imagination
A Magical Jukebox Of Stories From Your Imagination
NOVA is an end-to-end internal experiment: a friendly AI storyteller living inside an app, built so families and children can bring new stories to life and keep changing them as they go. Guided prompts, a purpose-built interface, and stories made out of a shared imagination rather than a text box.




We gave NOVA a character. An inquisitive, interactive presence that lives in the app and shows itself as five dynamic lines, moving as it speaks and appearing at the points in the story where it's actually needed.



The idea came from a frustration. AI keeps arriving as a generalised chat interface, when what most people need is a purpose-built one: a guided path toward a particular outcome. Here that means parents and children making stories together, in a secure, ring-fenced place built for them.


It also had to prove something commercial. NOVA is a working example of an AI product that stands up as a business, with a paid model that's fair to the customer and profitable to run. We built it out properly: a brand, a live iOS app, a commercial model and a marketing site.






Nova Stories
A magical jukebox of stories from your imagination
A Magical Jukebox Of Stories From Your Imagination
THE CHALLENGE
NOVA is an end-to-end internal experiment: a friendly AI storyteller inside an app, built to help families and children bring new stories into the world. It came from a simple frustration, that most AI products hand you a generalised chat box and call it an experience. NOVA is the opposite. An inquisitive, interactive presence that lives in the app and shows itself as five dynamic lines that move as it speaks and listens. The brand around it is built for children and parents together: a wordmark that reads as a jukebox, Fredoka and Quicksand for a voice that is warm rather than cute, and a colour system that behaves across story vinyls, app, merchandise and out-of-home.
THE OUTCOME
The project also served as a working example of how to build a commercially viable AI product, with a paid model that is fair to the customer rather than extractive.
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