Village
Gifting from anywhere in the world
Village helps modern families invest in the children they love, from emerging assets to traditional ones. Gifting from anywhere in the world.
We wanted the Village App to feel fresh and fun, turning the process of opening a child savings account and building a family network of gifts into a delightful experience that felt like creating a little Village. In the process we created a comprehensive design system with clean, simple and fun UI elements.
The Village App allows parents to open and grow a multi-asset savings accounts for the children they love. We developed a complete brand and design system inspired by the warmth of a new beginning.
We created an illustration system that represents a Village, inclusive of generative Avatars that represent diversity in modern families, for application across product and brand collateral.
Finally, we created a host of super fun collateral material to help Village tell their story across digital and physical touchpoint, including a website, social media templates, investor presentationsas and super loveable swag for their community.
Village
Gifting from anywhere in the world
Village helps modern families invest in the children they love, from emerging assets to traditional ones. Gifting from anywhere in the world.
THE CHALLENGE
Village helps modern families invest in the children they love, from emerging assets to traditional ones, with gifting from anywhere in the world. Opening a child's savings account is usually a form-filling exercise. It shouldn't be. We made it feel fresh and fun instead: a complete brand and design system built around an illustrated village that grows as the family contributes. Generative avatars represent real diversity in modern families, and the same illustration system carries from the app into everything around it.
THE OUTCOME
The work covered identity, the app and web product, and the collateral to tell the story: website, social, an investor deck, cards and merchandise.
- Client
- FINH
- Year
- 2021
- Sector
- FinTech, KidTech
- Agency
- FINH
- Type
- Digital
- Role
- UX/UI Designer
- Outcome
- Identity, App & Web