Village
Gifting from anywhere in the world
Village helps modern families invest in the children they love, from emerging assets to traditional ones. Gifting from anywhere in the world.
We wanted the Village App to feel fresh and fun, turning the process of opening a child savings account and building a family network of gifts into a delightful experience that felt like creating a little Village. In the process we created a comprehensive design system with clean, simple and fun UI elements.
The Village App allows parents to open and grow a multi-asset savings accounts for the children they love. We developed a complete brand and design system inspired by the warmth of a new beginning.
We created an illustration system that represents a Village, inclusive of generative Avatars that represent diversity in modern families, for application across product and brand collateral.
Finally, we created a host of super fun collateral material to help Village tell their story across digital and physical touchpoint, including a website, social media templates, investor presentationsas and super loveable swag for their community.
Village
Gifting from anywhere in the world
Village helps modern families invest in the children they love, from emerging assets to traditional ones. Gifting from anywhere in the world.
THE CHALLENGE
The Village team came to us with a clear vision: make gifting a core part of birthdays and new arrivals for young, modern families, investing in the children they love from emerging assets to traditional ones, with gifting from anywhere in the world. Opening a child's savings account is usually a form-filling exercise. The challenge was to make it feel fresh, fun and shared by the whole family. Instead of the usual fintech approach, we built a village-first interface. Every gift a parent receives for their child sits in the village, where they can watch it mature and see what made it special through a video from the giver. Generative avatars and unique characters reflect the real diversity of modern families, and village mechanics bring gamification to a finance app.
THE OUTCOME
It was primarily a brand launch and app design. I focused on the digital design and UI/UX, alongside the FINH and Village teams.
- Client
- FINH
- Year
- 2021
- Sector
- FinTech, KidTech
- Agency
- FINH
- Type
- Digital
- Role
- UX/UI Designer
- Outcome
- Identity, App & Web