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Design Ethnography

What this covers:

Why do you use Design Ethnography

Who uses Design Ethnography

How do you use/apply Design Ethnography

When do you use Design Ethnography

In the research phase of the design process, design ethnography involves studying and understanding the cultural context, behaviors, and interactions of users within their natural environments. Designers use ethnographic methods, such as observations and interviews, to gain insights into user experiences, preferences, and needs. Design ethnography informs the design process by providing a rich understanding of users' perspectives and cultural nuances, fostering more empathetic and user-centered design solutions.

What is Design Ethnography

The study of people and cultures to understand their behaviors, values, and needs. Design ethnography is used in speculative design to ground future scenarios in a deep understanding of current social practices.

Noones App - Alexis Bardini

NOONES

/ 2024

/ FINH

Building a Bitcoin super app and peer-to-peer marketplace, used by millions.

FABA Speaker - Alexis Bardini
NEW

FABA

/ 2024

/ FINH

Exploring the future of bedtime story telling and experience through a kids-first interface.

Ash Ai Pokedex - Alexis Bardini

ASH

/ 2021

/ FINH

An Ai-Pocket Field Guide for ecology guardians ages 6 and up. Inspired by the legendary Pokedex.

ON-GOING
Astro Browser - Alexis Bardini

ASTRO

/ 2021-

/ Co-Founder

Co-founding a safe browser for curious kids ages 4 to 10.

Rysk - Alexis Bardini

RYSK

/ 2022

/ FINH

Uncorrelated returns in all market conditions. Pure financial engineering.

Feeel - Alexis Bardini

FEEEL

/ 2023

/ FINH

Creating an identity & strategy for a New York based immersive VR-experience hospitality company.